Site development tour operator number one on extreme tours in Karelia
Work done:
- Development of the project concept;
- Development of the site with extended functionality;
- Complete redesign and adaptation of the site for mobile devices;
- SEO-optimization and promotion of the site in search engines;
- Filling pages of the site with unique content;
- Technical support and maintenance.
My role: project manager. Composition of the development team under my control 12 people.
The customer requested a full redesign of the website. The previous site was outdated both in terms of appearance and functionality, and its product assortment. The website was needed as a full-fledged business tool to automate many tasks and relieve the company's personnel, as well as increase the volume of processed orders, as Tour Skazka is the #1 tour operator in Karelia during the tourist season.
The new website had to consider everything: from usability (due to the large number of pages and functionalities), to the availability and clarity of information for travelers. It had to provide all necessary information in one place - choosing a hotel, selecting a tour and transportation, renting additional equipment, transfer options around Karelia, and attractions along the way, as well as useful travel information.
Due to this, the website received many sections with easy navigation between them. Essentially, each page of the site is a separate landing page, with a very similar style to each other.