B2C
- Plan and manage campaigns based on brand activities, especially sales on e-commerce platforms.
- Conceptualize and develop interesting and relevant campaigns to carry out specific strategic directions. Specifically: creating content (Facebook, tiktok photo/video) for campaigns to promote the product's image to consumers.
- Set up advertising tools on social platforms such as Facebook, Tiktok, Google in order to increase brand awareness and traffic for the brand.
- Set up and fix violated ads on Facebook. Specifically, working with Meta to solve advertising related issues.
- Track and capture retail and e-commerce market trends. From there, appropriate methods and strategies are proposed for each industry.
- Read market and industry reports to understand trends and apply them to each brand's strategies.
- Search and negotiate with third parties. Specifically: 3rd KOLs partners like Halago, Revu and Metub
- Coordinate work between related departments such as: operation, design and finance.
B2B
- Planning budget, designing POSM, Timeline for events at SECC and workshop.
- Monitor and execute communication activities. Specifically: implementing content, setting and controlling advertising budget.
- Track and capture trends in businesses and industries on e-commerce platforms.
- Propose methods and campaigns to promote sales of Alibaba.com service packages for businesses.
- Work closely between teams such as Design, Sales to come up with effective strategies.