Content Writer & Copywriter | Chiic Digital Agency

Project Overview: At Chiic Digital Agency, I worked with a diverse range of clients across hospitality, restaurant, and medical services sectors. My key mission was to craft SEO-driven and audience-focused content strategies for both websites and social media channels, with the aim of increasing traffic, engagement, and conversion. Key Responsibilities & Contributions: 1️⃣ Strategic Content Planning: Built monthly content calendars tailored to each client’s brand tone, target audience, and business objectives. Created thematic campaigns (e.g. holiday sales, awareness weeks) and wrote content that aligned with broader marketing goals. Collaborated with graphic designers and account managers to ensure visual and written content worked together effectively across Facebook and Instagram. 2️⃣ SEO Website Content Creation: Wrote landing pages, blog posts, product/service descriptions using SEO best practices for platforms including WordPress, Wix, Blogger, and Gosell. Developed content optimized around long-tail and short-tail keywords after conducting in-depth research. Structured articles with proper headings (H1, H2), meta tags, image alt texts, and internal links to boost readability and indexability. 3️⃣ Keyword Research & Competitor Analysis: Used tools like Ubersuggest and Google Keyword Planner to identify relevant, high-volume, low-competition keywords. Analyzed top-performing competitors' content structures and backlink profiles to refine content strategy. Provided keyword mapping documents and content outlines to guide long-term blog strategies. 4️⃣ Backlink Building & Seeding Support: Contributed to link-building strategies by suggesting outreach opportunities for guest posting and PR mentions. Tracked post performance and suggested improvements to increase social reach and website referrals. Tools Used: WordPress, Wix, Blogger, Gosell, Ubersuggest, Google Trends, ChatGPT, Meta Business Suite, Canva.