DAI PHAT FOOD CALENDAR

The Challenge DAI PHAT FOOD corp is one of the most famous food company in Vietnam. And in 2014 they wanted to create a new image, new feeling in designing a calendar, they didn't want a familiar design with the same picture of cake as every previous year. DAI PHAT FOOD understand their customer. They wanted to create a difference what could be touch in heart, a calendar would be full of emotion when u see it. That may be bring a real story to customer. The Solution when we met client, we realized that was really a big challenge. Art need always useful & meaningful. We decided to need understand our client's customer to make them feeling their memory. we found a thinking about people living, about their life. This is PEOPLE WILL SPEND SOME HAPPINEST MOMENT IS THEIR LIFE WHEN THEY WERE BORN TO DEAD. And anybody want to send handmade greeting card to friend, family, lover, teacher,... So, they love to do this. The concept is 12 HAPPIEST MOMENTS IN PEOPLE'S LIFE TO MEAN 12 MONTHS IN A YEAR. when calendar was released it was easy to use and every month you will see what's kind of your moment making your day. Working Group Art direction: Nghia Nguyen Creative: Nghia Nguyen, Chris Tran Graphic designer: Nghia nguyen, Manh Quan ***Maybe our design is not the best design but It really touched in heart. Just enjoy 12 happinest moments in your life, it could be what you will spend or be spent!