Monitor Business Performance & Evaluate Customer Segment

-Cohort Analysis: This technique allows us to track and analyze the behavior of specific groups of customers over time -RFM (Recency, Frequency, Monetary) Analysis:RFM analysis helps identify high-value customers and tailor marketing strategies accordingly. -K-Means Clustering: This machine learning algorithm is used to segment customers -Probability Models for CLV and Purchase Prediction: These models predict customer lifetime value (CLV) and future purchase behavior -Time Series Forecasting with Expotential Smoothing: This method is employed to predict future trends in business performance