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SF Architects Branding
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Schmoelling & Froese Architects (S&FA;) is an architectural firm based in Singapore. The company portrays itself with 6 specific values that are applied in every working process. The most important value that S&FA; focuses on is: Sustainability in construction. Other values that are also stressed on are: Environmental-friendliness, Effective Cooperation, Perfection, Internationality and Innovative development. These values are presented throughout S&FA;’s profile and its working style. Additionally, during the research made by the design team, S&FA; can also be portrayed as a person, who is: Trustworthy, Caring, Passionate, Innovative and Always Growing.
The visual key of the design is a Bird’nest -a natural architect that requires lots of care and hard works of a bird - which is simlar to how S&FA; designing a construction. Using the bird’s nest stands for the care of the environment that S&FA; focuses on. Also the shape of leaf in letter F is a hints for the natural concept too.
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