Tái Tung Thương Hiệu Nước Hoa Jillian

Main responsibilities: - Develop & lead execution for sub-brand communication, new launch event (branding & offline store), and manage brand usual marketing activities (offline & online). - Develop & execute annual business plan to deliver corporate vision & mission.In charge of sales and P&L for online channels, including Ecommerce platform (Shopee, Lazada) & Brand Dotcom and offline channel (store, partner..). - Utilize and develop CRM support to grow business with effectiveness & efficiency. - Lead content & communication material to support brand strategy. - Manage product portfolio by commercial channels. - Collaborate with other teams for demand planning & brandcom strategy. Achievement & recognition: - Online business grew 2x per month for GMV x 4 months during my period with 22% A&P, with AIV and AOV grew +45% per month. - Successfully sold out a new Niche perfume SKU (Product Name - Come Out & RSP 5.3M VND) of 60 units in the first week after product launch.