Zipangood

What will it take to create a sustainable world? We are facing a host of serious global environmental challenges— from rapid population growth and deforestation to global warming, soil pollution, water pollution, food shortages, and more. Now more than ever, I am convinced that our world needs Japanese ideas andJapanese technologies to overcome this crisis and help create sustainable communities everywhere. Still, many Japanese companies are ill equipped to handle globalization, and have fallen behind in terms of entering overseas markets. To top it off, foreign companies are in the process of cashing in with their own versions of “Japanese” products. As a result, world markets are overflowing with fake Japanese goods. We’ve got to take action now to change the tide.