Create Sponsor Profile & Write PR for products/ services

Truong Hai Automobile Group (THACO) - Ho Chi Minh City, Assistant to Director, Communications department, Headquarters, from 2011 to present Assisted Marketing Communications Director in the development of a strategic marketing communications plan to support the organization's mission, goals and objectives. Planned, launched and monitored of the media and marketing campaigns (Vietnam Motor Show – VMS 2014 - 2015 and other special projects). Managed company brand and reputation by promulgating and setting up regulations, processes, and procedures for better effective support in showrooms system. Ensured public views the organization. Got company featured on Print advertising (Thanh nien, Tuoi tre, VnEconomy,…), radio (VOV, SaiGonFM & Vung Tay Lai Tron Niem Vui on VOH), Television (VTV1, VTV3 and 7 key channels in Vietnam) or the internet (website advertising). Managed, developed strong relationship media relations and maximized media opportunities. Hired, trained and evaluated PR executives of Communications department at Mother Company. Be responsible for supporting solving crisis communication. Worked and supported Main Dealers for implementing Marketing communications events. Review and approve internal content publication production (included adverts, TVCs, Press Announcements, social media, communications annually and event master plan and online PR stunts) that adapt to Group’s communications marketing vision, goals and objectives, sales and automotive policies Planned, conducted budget and monitored CSR events that sponsored by THACO ( Trinh Cong Son Musical Festival, Euro 2016 Thanh nien Newspaper, Tieng hat nguoi lam bao, TPP Conference, Investment Promotion Conferences,…)