Digital Marketing

- Plan and execute Digital Marketing campaigns for a chain of premium gyms in HCM and Hanoi across Paid Media channels: Meta ads, Zalo ads, Tiktok ads, and SEM Google; - Monitor and optimize Digital Marketing campaigns to ensure cost efficiency in CPA, CPC, CPL, etc; - Analyze and report, offering recommendations for advertising strategies and campaigns to reduce costs for the business; - Collaborate with related departments to optimize conversion rates at the bottom of the funnel. Manage and create promotional content on digital channels. Achievements - Managed a budget of 300-500 million VND per month, consistently meeting the company’s monthly KPIs. Achieved 7,000 messages via social channels and 911 conversions on the website; - Grew business revenue by 15-35% each month.