Performance Marketing Specialist

Manage and optimize advertising campaigns on Amazon, Walmart, and other platforms in the US market, contributing to a GMV of over $1 million per month. - Implement and optimize PPC campaigns on Amazon Ads, Walmart Connect, etc., ensuring maximum performance and cost-per-click (CPC) efficiency. - Utilize Power BI to measure and analyze advertising campaign performance, providing recommendations for bid adjustments and ACOS optimization to maximize revenue. - Conduct A/B testing on advertising campaigns to improve conversion rates (CR). - Develop SEM strategies to ensure high product rankings in Amazon search results, driving organic sales growth. - Provide regular campaign performance reports, propose strategies to improve contribution margin (CM), and collaborate directly with Product, Sales, and Supply Chain teams to optimize sales effectiveness. Achievements: - Managed budget and optimized campaigns to achieve monthly/quarterly GMV and Tacos/ACOS KPIs. - After Black Friday and Cyber Monday campaigns, GMV increased by 46%, ACOS decreased by 11%, and traffic improved with a 24% increase in Glance Views.