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GROWTH MARKETING - USER ACQUISITION - GOOGLE UAC
MPS is a game studio within VNG Corporation specializing in developing & publishing mobile games to global markets. We have developed very successful 3D shooting games such as, DEAD TARGET: Zombie, DEAD WARFARE: Zombie, Mad Zombie, Sniper Zombies, etc. with hundreds of million users.
Key responsibilities:
- Develop UA (User Acquisition) strategy & plan for mobile games meeting studio’s business goals
- Conceptualize, execute and continually optimize UA campaigns on Google platform
- Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
- Analyze data related to UA campaigns, products, users, etc.
- Conduct research to understand users, UA channels, competitors, market, etc.
- Contribute winning ad creative ideas and run creative testing, execute on breakthrough creative strategies
Key learning: Agile working style, data analytical skills, UA techniques, ads platform, game industry knowledge
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