Đo lường

During my Marketing Metrics course, I used data to analyze Market Competitiveness Metrics such as Market Share, Relative Market Share, Market Penetration, Brand Penetration, and Penetration Share, along with measuring brand awareness indicators. By calculating and comparing these metrics, I was able to evaluate a brand’s competitive position in the market as well as its level of customer awareness. This experience helped me understand how data reflects marketing effectiveness and strengthened my ability to make logical, data-driven decisions.